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Unhappy with your writing efforts? |
How we might help you |
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A company wanted to reposition itself on a brand new website. It couldn't get out of the habit of thinking about what it was offering, rather than what the customer might need. A new site emerged as a consequence of some initial training and follow-up mentoring. The writer said, "You were a great sounding board, helping me take a step back, think in terms of the basic objective and think of the audience. You helped me make the shift from techno jargon to business language." A mini-book had been written by a trade body committee, and it showed. After David finished editing it, the chairman said: "David was easy to work with and did an excellent job of editing and rewriting a messy document with some good content into the coherent mini-book with clear messages that the committee was after. If you need someone to cut through the jargon and turn your draft in to direct, plain English then David is highly recommended." |
Probably the most effective to work is for you to get to 'first draft' and then let David look at what you've done. As a mentor, he would add comments rather than alter the text. Your writer will learn more from considering David's comments and his reasoning, rather than just receiving an edited text. Ideally, the mentoring will taper off fairly quickly as your people grow in confidence. However, in the editor role, David can just get on with it and deliver back polished copy. You may still want to change things and you should expect this to go back and forth two or three times until everyone's happy. If you'd like to work with us, please contact David, as follows: |
