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What do you want to say? A journalist needs to interest their readers. A potential business partner wants to know why they should work with you. And a venture capitalist will want to know why they should invest. In short, unless you address their tacit "what's in it for me?" questions head-on and early in the conversation, you'll face an uphill struggle.
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Why would you use us? We can take a briefing then conduct our own research into the external perceptions of your organisation and the environment it's operating in. Or we can come in 'cold'. Either way, we will act as a sounding board for your ideas and as a catalyst for you to unearth other relevant knowledge.
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A major public body wanted senior management and a mix of experts to determine the practicalities of a huge sustainability project. David was called in to support the event leader. Not only did it consider issues from a variety of perspectives, it had the hidden benefit of securing 'buy-in' from the participants. The directors of an IT company asked David and Martin to critique a 'dry run' of a strategy presentation. They did. The participants realised that their propositions were completely inappropriate for their audience. After a two-hour huddle, they tried again. The new version was a huge improvement and, while not perfect, it was good enough to give them the confidence to complete the process. David and another partner helped a collection of young entrepreneurs prepare their company pitches for venture capitalists. As ever, their instinct was to talk about their products rather than why they'd make a good investment. |
Workshops are tailored to the needs of the client but they do follow a basic pattern. We listen and give feedback from the perspective of the target audience. We ask questions to try and draw out better information and we seek supporting evidence for any claims made. Sometimes the events are extended on the day. At other times it's better to stop early if it's clear that substantial work needs to be done. For this reason we charge for half a day, regardless, and then for additional time if needed. On one occasion, we were out of the door within half an hour of starting. We'd unwittingly exposed a fault line between two very senior participants. The events are run in confidence and no material disclosures find their way into the outside world without your explicit permission. If you'd like us to help you, please contact David Tebbutt:
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