Feedback passed to me by a client a few days after a recent media skills training course:
Real life anecdotes that make you really think about how the media work.
Overall, I think it was really helpful to understand the scope of speaking to journalists.
His content was well structured, the tricks were insightful, and I really enjoyed him grilling me.
Having face to face session with David means that you are interacting all the time (not being distracted easily, if you were watching a video).
The interaction also means that it's possible to get the messages / session tailored for your specific needs and business.
David is really approachable, friendly, and just pleasant to work with.
They also amplified some of my (in italics) pre-course claims about the training.
Prepares deeply (sometimes takes longer than the training) - company, people, products and services - as well as related industry topics / issues that journalists might ask about.
Answers all questions openly and honestly about journalists and how they think and work, which often leads to eye-opening group discussions.
Helps you unearth the stories that will work with the media and explains whyby honing messaging and bringing an independent outsider's point of view.
Helps you practice your interview techniques (transition, handling tricks) under challenging conditions but in a safe environment. David makes sure the experience is positive and valuable.The practice will arm you for any possibility in media briefings.
Has a "giving back" attitude to everything, trying to share the benefits of his 48 years in IT, business, writing and publishing.