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David Tebbutt

David Tebbutt

Freelance B2B/IT writer, editor and trainer

BACKGROUND

50+ years of overlapping careers:

career layers

Programming, IT Management and Software Publishing
Writing and Editing
Media, Interpersonal and Leadership Skills Training

 

After a traditional IT progression from programmer to IT manager (1966-1975), I was taught to teach and became a management skills trainer for ICL (absorbed by Fujitsu in the 1990s). After a couple of years, I returned to the field as a project manager, still with ICL. Soon after my third project went live in 1979, I helped relaunch a struggling Personal Computer World magazine, quickly becoming editor.

In 1981, while continuing with writing and editorial consultancy roles, I co-founded Caxton Software - best known for publishing the Cardbox database, the Touch 'n' Go typing tutor, and the BrainStorm 'ideas processor'. I 'invented' it in 1981 and wrote the first version in Intel's 8080 assembly language. Mike Liardet and Marck Pearlstone transformed it into a marketable product. You probably won't be surprised to learn that I and many people I know, still use it. Daily, in my case.

In 1988, Martin Banks and I started Press Here Media Skills Training, which nicely complemented my writing, editing and software activities. We ran our last course together in 2014. I continue to run courses solo and embedded in (usually) PR companies' client training days.

After many years of by-lined journalism, I took my writing and editing activities 'behind the scenes'. My clients today are primarily tech companies that use me for ghost writing opinion pieces, mini-books, white papers, brochures and web content.

Here are some logos from my history:

Personal Computer World   BrainStorm   Press Here Media Skills Training

ICL   Caxton Software Publishing   Blue and Green Tomorrow   THINGUIDES

 

I've media-trained well over 3000 delegates (client list), written for over 40 publications and have edited a number of magazines. I was a finalist in the Times/HP Columnist of the year six years running and was declared winner in each of the last three years. I was then banned from entering again and was elevated to the judging panel.

These days, my technical abilities are mainly applied to creating and maintaining websites, very much at the 'hobby' level. I either hand-craft them with HTML/CSS (this one) or use WordPress (as a volunteer for two charitable organisations).

 



CONTACT ME

I live near three underground lines, the M40, the M25 and the M4, providing huge flexibility to where I can meet clients or interviewees.


Social links

USEFUL LINKS

INSPIRATION

★ George Orwell Why I write
★ Felix Dennis Journalism or Churnalism? (pdf)
★ Tom Foremski When every company is a media company....


TIPS

Alison O'Leary grills me on business writing & press handling (YouTube)
How to handle the media - an interactive memory jogger
Does your instinctive behaviour hold you back?